【CMB Merchants Bank - ECO FINANCE | Stop Motion Animation】

【Creative Team: Zhao Li, An Cheng, Huang Chenyun】

【Director: Liu Hongye】

【Art Director: Liu Xiao】

【Project Manager: Hu Kaiye】

【Producer: Yang Wenxin】

【Director of Photography: Yang Kui】

【Production Designer: Sun Yidong】

【Animators: Liang Yi, Liu Mai】

【Post-production: Wang Lin】

The C318 production team spent three weeks building and seven days filming miniature models to create the promotional video for Merchants Bank’s Green Finance initiative. Through meticulously designed miniature scenes, intricate layouts, and detailed visual storytelling, the video vividly highlights the significance of green finance and the bank’s commitment to “Understanding Green Value Better.”

The team dedicated extensive time and effort to constructing realistic sets and fine-tuning lighting effects, ensuring that every frame is clear and visually compelling. This film not only showcases Merchants Bank’s vision for green finance but also conveys the deeper meaning of sustainability through visual artistry.