【Commercial — LAFUMA】

【Creative：Damon】【Director：Peter Pan&Sequence Dr】

【Producer：Summer&Bao Zi】【Camera Operator：Sun Yuanbin】

【Editor: Zhu Hong】【Visual Effects: Jason Sun】

This brand video is created for Lafuma, the renowned French outdoor brand. Filming locations include mountainous and forested areas above 3000 meters in altitude in Yunnan, as well as outdoor settings in Shanghai. The video highlights Lafuma's brand essence and proposition, utilizing diverse visuals and sounds to contrast urban hustle with rural tranquility. This perfectly encapsulates the spirit of "Exploiting nature."