【Roborock - Non-stop for Happiness】

【Creative: Icy Liu & Luyi Zhao】

【Director: Luyi Zhao】

【Co-director: Eric Schwager】

【Producer: Grace Gu】

【Line Producer: Samantha Gao & Ding Ding】

【Director of Photography: Nan Li】

【Production Designer: Xiyu Lin】

【Costume Designer: Kathleen Qiu】

【Editor/Colorist: Cynthia Chen】

【Additional Editor: Sea Yin】

【Motion Graphic Designer: SiSi Li】

【Visual Effects: Jason Sun】

Through tight collaboration with the production team in Los Angeles, Aosum successfully completed the production of the Roborock cleaning robot Q7 Max+ TV commercials in the United States. To support Roborock's expansion into overseas markets and accurately depict authentic overseas lifestyles and home scenes, our creative team in Shanghai developed a proposal that seamlessly integrates the product’s features with everyday family life.

With the Shanghai-based director and production team, the filming and post-production were remotely coordinated with our American partners, overcoming the challenges of co-directing across different continents and managing online production during the pandemic. The commercial showcases the high quality and production standards of the American film and television industry and is delivered globally in nine languages.

The TVC for the Roborock Q7 Max+ stands out as Aosum's most complex co-production project between mainland China and overseas, marking the official launch of Aosum's co-production program.